Celebrity Endorsement in Social Media Marketing

In this new era of technology and social media, there are a lot of new trends in marketing communication. As traditional marketing strategies like newspapers and magazines ads are starting to fade, electronic and social media advertisements are starting to take over the marketing world. With over 2 billion active users of social media networks throughout the world, social media networks are a great platform for companies and services to market to their audiences. Companies have been needing to find new ways to stand out and relay their message and get customers attention. Social media networks like Instagram and Facebook has so many active users that active celebrities and athletes get millions of followers. Companies have realized the audience these high profile people attract on social media and have found ways to market through them.
Whats great about social media marketing is that it brings the brands closer to the buyer. Brand ambassadors, who are usually celebrities, models, or athletes on Instagram get absurd amounts of money for advertisement posts. According to Social Media Revolution, 78% of consumers trust social peer recommendations. For a young person who follows their favorite singer or athlete on a social media network and sees a post of them promoting a brand or service, they feel like they can trust that high profile person they follow to try the product or service because they like them. It might sound dumb, but our generation is so quick to jump to conclusions and go through with things they see infant of their face.
Advertising brands used to be more simple than on electronic platform, but now these brands need to be present in lots of different places due to the younger generations short attention span. Through social media, celebrity culture has a image on the online world which has high expectations. People see it, and they need it. In our society now, everyone feels the need to fit in and be better than one another. Seeing a celebrity post a style or a brand doesn’t only promote a brand, it brings pressure to those who see it to get it, wear it, and use it just like the celebrity they saw with it. Social media opens the doors for companies to get their brand seen by people like never before. We all might think its dumb, but lets be honest, we all see a celebrity and want somethings there wearing or doing. Thats just the truth.